October 6th, 2009 by Content Keyword RSS
A kind gentleman wrote me this note this week, on how to invest his limited marketing education dollars: Hi Perry, I have a question for you. I am in the Direct Mail business. As you know direct mail is dying an ugly death. I have maybe held on to long and am looking at new directions. I also offer website design services and wanted to start pushing this service more. I am in very poor financial shape and I do not have much money to spend on your products at the moment but I do receive yo
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August 11th, 2009 by Content Keyword RSS
Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic.Powered by WP Greet Boxby Steven SchlagelInternet marketing is a significant way of reaching your customers in an affordable matter. One component of this is email marketing which is being added to, or replacing, direct mail campaigns. Direct mail is sending mail pieces directly through traditional postal service mail. Instead you can now reach your current and potential customers at home and
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June 28th, 2009 by Content Keyword RSS
Folds are commonly used in print production. They’re found in many places—direct mail pieces, brochures, inserts and more. Yet creating them properly is a knotty problem. They require an intimate knowledge of the finishing process used for the print job, accurate calculation of panel widths, and the proper creation of the InDesign file with fold and trim marks that the printer will need to produce the job accurately. This is one of the topics I’ll cover in this week’s eSeminar (or “webinar”), Pr
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June 12th, 2009 by Content Keyword RSS
Setting up an e-mail marketing, bulk email marketing, direct email marketing, opt email marketing program is an effective yet low-cost way to up-sell or cross-sell current customers. And bear in mind, it can cost as much as five times more to win a new customer than to keep an old one. Using e-mail is a solid small-business marketing tactic. E-mail programs perform as well as direct mail–and often considerably better–and without the postage or printing costs. The results are easy to be tracked
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Tags: Amp, Direct Mail, Education Dollars, Financial Shape, Invest, Kind Gentleman, Limited, Mail Business, Marketing Education, Much Money, New Directions, Ugly Death
